Our Story

About Us

We are a specialist digital PR and brand mention agency helping businesses across the Construction & Home Improvement sector and beyond to build lasting online authority.

Our Story

Founded with a clear mission to bridge the gap between traditional PR and modern digital marketing, MentionWorks has grown into a trusted partner for businesses seeking to strengthen their online presence.

We recognised early on that brand mentions and editorial placements on authoritative websites offer unmatched value compared to traditional advertising. These authentic, third-party endorsements build the kind of trust and credibility that money simply cannot buy.

Today, we work with businesses of all sizes, from ambitious startups to established industry leaders, delivering campaigns that drive real, measurable results.

10+

Years of combined experience

The People

Meet the Team

The people behind the results. Our team brings together expertise in PR, content, and digital strategy.

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Sam Beresford

Founder & Managing Director

Sam founded MentionWorks to make high-authority brand coverage accessible to growing companies. He leads strategy and editorial partnerships, pairing a decade in digital PR with a relentless focus on measurable visibility.

MO

Mandy O'Neil

Head of Client Relations

Mandy looks after every client from first call through to campaign reporting. With a background in B2B account management, she builds placement strategies that map directly to each brand's commercial goals.

HC

Heather Carpenter

Content & Placements Manager

Heather leads the editorial team that secures and quality-checks every placement. A former trade journalist, she knows exactly what editors look for and how to craft pitches that get accepted.

SD

Sally Denbigh

Outreach & Partnerships Lead

Sally manages relationships across our publisher network, expanding the range of titles where clients can earn coverage and keeping turnaround times fast.

What Drives Us

Our Values

The principles that guide everything we do.

Results-Driven

Every campaign we run is designed to deliver measurable, meaningful results. We focus on metrics that matter to your bottom line.

Integrity First

We believe in transparency, honest communication, and delivering on our promises. Our reputation is built on trust.

Innovation

The digital landscape is always evolving, and so are we. We stay ahead of trends to give our clients a competitive edge.